Arte Mode

Arte Mode is our design-led brand, pairing argan-oil-enriched formulas with expressive, Milan–Paris-inspired packaging. It is made for boutique and luxury properties where the amenity is part of the room’s design narrative.

Designed to be looked at

Every other line in our house starts from the formula and dresses it afterwards. Arte Mode starts from the object. The packaging is the reason a property specifies it, and the formula is built to deserve the packaging rather than the other way round.

That inversion has a practical consequence worth knowing before you specify it: the design is expressive, so it has an opinion. It works in a room that has its own point of view and fights a room that does not. In a neutral four-star business room, Arte Mode looks like it wandered in from a different hotel — UMYAN is the correct answer there.

Argan oil, and why it is in this line

Argan-oil-enriched formulas are the sensory half of the proposition. Argan carries a perception of care that a plain surfactant base does not, and it changes how the product feels on the skin after a shower — less squeaky, more conditioned. For a line whose whole argument is that the amenity is part of the experience, a formula the guest can feel the difference in is not a detail.

The formulas are produced in our 100,000-class clean room under GMPC, on the same production base as the rest of the house.

The set, not the bottle

Arte Mode spans bath and body care and coordinated dry-goods kits — dental, shaving, vanity and comb sets in matching artwork.

This pairing is the point. A beautifully designed bottle sitting next to a plain white dental kit undoes itself; the guest reads the cheapest object on the counter, not the most expensive. Design-led only works if it covers everything visible, which is why the kits are part of the line rather than an afterthought.

Who specifies it

Boutique hotels, design and lifestyle brands, luxury suites, and signature-floor programs inside larger properties where a higher tier needs to be visibly different from the standard rooms.

A common and sensible pattern: Arte Mode in suites and signature floors, UMYAN in standard rooms. The difference between tiers becomes something the guest can see on the vanity, which is easier to justify in the rate than most things a hotel can change.

Specifying it

Custom production starts at 5,000 units per item, with artwork and physical samples before the run — which matters more here than on any other line, because expressive packaging is exactly where a colour approved on screen can disappoint on the material.

Put your own artwork on the line through private label, or work the structure and finish from scratch through packaging and design. Send us your room tiers and design references and we will propose a direction with a quote.